THE STORY OF FOODINI
Natural Machines and Foodini: It all started with a conversation with a friend, as the idea for many other companies start. This friend owned a vegan bakery producing sweet goods and was expanding the business outside of the country of origin. But there was a problem in the costs of doing so: 80% of product costs were tied to manufacturing and distribution, while raw ingredients and labor accounted for only 20%. Rather than manufacturing in a central location and shipping out the final product, the idea surfaced that ideally a mini-manufacturing kitchen appliance
could exist in many individual locations, thus slashing the costs of central manufacturing and distribution, while minimizing the complexity of making the goods.
A 3D printer is a mini-manufacturing device. The premise of all 3D printers is the user becomes the manufacturer, maker, creator. We took it a step further and designed a 3D food printer made exclusively to work with food, constructed of food-grade, food-safe materials. Foodini was born under the Natural Machines company name.
That kicked off the idea. But the Natural Machines co-founders – Emilio and Lynette – both have strong passions around healthy eating. That meant Natural Machines couldn’t focus only on bakery sweet goods. And both believe in the macro-trends towards healthy food: people want to know what they are eating, what exactly is in their foods, and where those foods are coming from.
Food tech – including Foodini – needs to accommodate what your vision of a healthy diet is, because everyone’s personal vision can be different; there is no one food regime that is right for every person. That’s one reason we do NOT force people to buy pre-filled food capsules to use Foodini. You control the foods used with Foodini. Want to use fresh foods? We welcome it: Foodini ships with empty stainless steel food capsules that you can fill with your own fresh ingredients.
3D food printing really isn't that crazy of an idea after all. Because if you eat anything from a food manufacturer - like packaged food you buy in a supermarket - then you practically are already eating 3D printed food: a food manufacturer takes food, pushes it through machines, shapes it, forms it... we’ve taken that same concept and shrunk the large food manufacturing facility down to a stylish appliance for your kitchen counter. But the big difference is we allow you to use your own fresh ingredients to print.
We are proud to offer you Foodini – a 3D food printer. Over the years since forming in 2012, we’ve been honored to have received over 40 awards and recognitions, inclusive of being named as: an incredible food innovation that will change lives; 1 of the 10 best 3D printers; a trailblazer in the industry; a top emerging health & wellness startup; a food technology startup to watch, and a top 10 food innovation that will change the world.
People are using Foodini across the world – individuals and companies from over 90 countries have reached out to us. Customers from many different industries are now using Foodini: restaurants, food service providers, food manufacturers, education, research, nutrition and health companies.
We are unconventional explorers, chaotic creatives and crazy believers with resilient yet realistic passions to combine food, tech and design in order to help people eat healthier. We love what we do and we always strive to “do the right thing”... one freshly printed meal and snack at a time.
We are Natural Machines, the makers of Foodini: this is real food, 3D printed.